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OMOIYARI
Still images, Digital Sculpting, Monitor, AR Filter.
Comissioned by The Photographers' Gallery.


2022
OMOIYARI

Omoiyari’ by Keiken X Gabriel Massan was the first commission of ‘Open Space’ – an Augmented Reality (AR) initiative developed for Soho Photography Quarter, a new public art space in the immediate surroundings of The Photographers' Gallery.

Omoiyari’, the Japanese word for compassion, comprises a series of posters and an interactive AR filter. The series documents a range of otherworldly avatars, with each poster as a portrait encapsulating a fragment of time, capturing each avatar in a freeze frame mid-motion.

As an antidote to the busy retail-driven energy of nearby Oxford Street, the series provides a portal into the realm of the invisible. It is as if a hand reaches from one world and pulls the audience into another, and the narratives of these avatars remind the audience to protect their spirit and morphic field.